Recruitment
The recruitment industry has always been a fascinating one, and even more so in the last few years.
With less candidates and lots of positions vacant.
This creates opportunities with more companies engaging the support from recruiters than ever
before.
And it also creates challenges. More time and effort is required than ever before to shift through
resumes, reach out to your database, analyse LinkedIn profiles…. and that is all before you even TALK
to the candidate.
How to Use a VA to Grow Your Recruitment Business and 5 Things Not to Do
So what then?
THIS is where a virtual assistant comes in. They can support your team by doing the research, background, detailed work to maximise the time your consultants are spending on the phone/zoom…doing what they enjoy…talking to people.
We all know that the time spent having conversations with candidates and clients results in cash.
Here are some examples of what our recruitment clients are getting their virtual assistants to support them with:
POST JOB ADS
So you have your job ad and you are ready to post it.
Great!
How about having your Virtual Assistant do it for you.
I know, I know…it does not take much time to post a job ad. Whether it is Seek, LinkedIn, Indeed (or all three).
But what if you NEVER need to do it again?
Every single time you advertise for a new position, this is an action that your Virtual Assistant can take to support your consultants.
Boom!
Sourcing for candidates
This hunting for candidates can be fun (I don’t mind a good hunt myself), but it is VERY time-consuming.
Shifting through 100’s often 1,000’s of LinkedIn profiles to find the few to reach out to, to see if they are interested in exploring opportunities.
Reviewing daily the people who have updated their resumes on your platforms of choice…
Updating job adder with the results of the searches.
This all takes ALOT of time. Time better spent by a Virtual Assistant.
Freeing your recruitment consultants up to think strategically, and be agile when talking to the candidates found by the Virtual Assistant.
Keep candidates close
In a candidate short market when you find a perfect candidate you don’t want to let them go.
Instead, you can reverse engineer it….find the client for your candidate.
And to act fast you need to have your client database up to date.
Just say in your search to fill the role for physiotherapists in Adelaide you find a physiotherapist who wants to move to Canberra.
Then you can jump into your database, find the physiotherapists in Canberra and start contacting them.
Who knows you might even get a new client (and not let a good candidate go to waste).
But keeping this database is a task that business owners and consultants just never get to.
And I don’t think they should be doing it anyway.
Your Virtual Assistant should be instead
Find good candidates homes
In a candidate short market, it is more important than ever to keep candidates close.
They may not be ready to make the move now…but maybe in 6 months’ time.
You might not have the perfect job for them at the moment…but when you do you want to be able to accurately segment your database and SMS those who would be perfect.
You need your database to be up to date to be able to respond quickly to opportunities.
Many business owners I speak to have let this slide (so if you have too, you are not alone).
But if you want to be agile (which is especially important in the current climate), you will need to rectify this.
Virtual Assistants are a great resource to update your candidate databases (eg job adder):
-Cross-checking LinkedIn profiles with those on the job adder making sure the contact information is up to date.
-Categorising people in job adder so that when you need to message all the physiotherapists in Adelaide you can.
-Merging duplicates
This is a HUGE job for many companies. Often a virtual assistant could do just this full time for many months to get it up to date.
Getting your candidate database up to date could be the difference between making the placement….or not.
Formatting resumes
There is nothing I hate more than fiddling with images and formatting to make something look good.
So time-consuming!
And that is why it just makes sense to get your Virtual Assistant to do this instead.
That way the candidates that you submit to the client can put their best foot forward and optimise the chances of a successful placement.
Formatting resumes
Building the brand and attracting clients and or candidates to your company is a long term game.
But a powerful one.
And an opportunity that is underutilised by many recruitment companies.
I experienced the power of attraction marketing personally when I recruited our latest Melbourne team member.
I had heard all the horror stories of people being unable to recruit.
So with trepidation, I popped an ad on LinkedIn.
And among the applications with Lillian…our Account Manager.
She had been following our content for a few years, knew about our company and really wanted to work with us.
And she is awesome!
(You will get to meet her if you become a client)
And the good news is that your Virtual Assistant can do most of the work around your attraction marketing.
Connecting with people on LinkedIn, posting your content, reaching out to connections via direct messages…
I really enjoy supporting clients with their attraction marketing strategy.
It is just so powerful…and underutilised by many businesses.
To Find Out the Five Common Mistakes Recruiters make When Hiring a Virtual Assistants and How to Avoid them
