'Scale with Virtual Assistants'
PODCAST
Practical tips and insights for business owners who are looking to get support from virtual assistants to grow their business AND have a life.
'Scale with Virtual Assistants'
Practical tips and insights for business owners who are looking to get support from virtual assistants to grow their business AND have a life.

What happens when your content starts working, but you suddenly can’t keep up with the conversations?
In this episode, I chat with Steve “Hendo” Henderson from Rockstar Brewer Academy about how reaching 15,000 YouTube subscribers created over 400 daily interactions, pulling him away from his core business. Hendo explains how his VA, Ella, stepped in to handle comments and DMs, and why a simple 60-second reel requires a four-person team behind the scenes. He shares why human connection shouldn’t be automated and how the right support turns social media momentum into a scalable marketing system.
What happens when the right VA helps you finally get out of your own way?
In this episode, I chat with Melissa Forrester about how bringing Joanna into her finance coaching business changed the way she showed up online. After years of doing everything herself, Melissa was exhausted from overthinking content and trying to keep up with social media alone. Joanna helped her simplify the process, providing the exact prompts she needed to create authentic content. Within 40 days, Melissa’s videos were reaching over 1,000 views, engagement increased, and new enquiries started coming.
What happens when the right VA steps into a fast-growing business at exactly the right time?
In this episode, I chat with James H Whelan from Future Waste Solutions about the role Christine has played in helping the business grow through a huge season of momentum. With the business growing by 1700% in 18 months, he needed more than admin support. He needed someone who could help hold things together, keep communication flowing, support client follow-up, manage the CRM, and create the consistency that growth demands.

If your business has a lot happening behind the scenes, this episode will feel familiar. Cameron Cresswell, founder of Automotive Talent, shares what changed when he finally brought a Virtual Assistant into the business.
What began as support with sourcing and project work grew into a trusted role that freed Cameron up to focus on the work only he can do. He also talks about the real keys to making it work, from strong onboarding to making your VA feel like a true part of the team.
Joel Norton, founder of Youth Lead, opens up about the real turning point in his business when he brought on a Virtual Assistant.
He shares how his VA Danielle went from editing his podcast to managing his content calendar, newsletters, Canva design, podcast distribution, and consistent content creation, giving Joel back time and mental space to lead.
Joel also explains how having a VA shifted his mindset, helped him plan ahead, improved his communication style, and turned chaos into clarity.
What happens when you stop doing everything yourself? For Russell Johnson the answer was freedom to think bigger and the momentum to act.
Russell is 83 years old and sharper than ever. After years of taking on too much, he finally had a way to delegate when he hired a virtual assistant. Now with two VAs, he has freed himself to see the big picture, raise his sights, and plan to take the business international. The real secret he shares is simple. Trust people and want the best for them. They care about him, he cares about them, and they are building something they believe in together.
When I spoke with Steve “Hendo” Henderson from Rockstar Brewer Academy, we explored how hiring the right support team member completely changed his coaching business. What started as a need for help with content quickly became a turning point in how the business operated. He needed more than someone to take tasks off his plate. He needed someone who could bring consistency, create momentum, and help turn ideas into action.
Chris, Hendo’s amazing Virtual Assistant, transformed his mountain of content into polished posts that reached more people and helped drive his biggest revenue month ever.

In this episode, I sit down with Marissa Candy, founder and CEO of The Marketing Factory, to unpack how she leveraged a Virtual Assistant to elevate her already award winning agency. After 17 years in the game, Marissa knows what works and what doesn’t, and she is clear on the value of having the right support around her. She is not here to blend in, and neither is the way she runs her business.This conversation explores how a VA can help create more space, maintain momentum, and support growth without losing the edge that makes a business stand out.

What happens when the right VA steps into a growing business at exactly the right time?
In this episode, Carmen chats with Jayne Day from Webonize about the role her Virtual Assistant has played in helping the business create more space and momentum. As a Facebook and Instagram ads expert, Jayne needed more than extra hands. She needed someone who could help streamline marketing, reclaim her time, reduce the pressure, support more daily work behind the scenes, and create the consistency that business growth demands.

What happens when a growing marketing agency brings in the right VA at exactly the right time?
In this episode, Carmen sits down with Amber Ellem, founder of Ebony & Salt, to unpack how hiring a VA helped her reclaim time, streamline operations, and support a busy team of creatives while scaling the business. Amber needed more than extra support. She needed someone who could help keep things moving, reduce the pressure on the team, and create the consistency that growth demands.

What happens when the right VA steps into a growing dealership group at exactly the right time?
In this episode, Carmen interviews Jack from Peter Stevens Motorworld about the role a virtual assistant team has played in helping the business scale across 9 car yards and 4 locations. As the business continued to grow, Jack needed more than extra support. She needed a team who could help keep things moving, support day to day operations across multiple moving parts, create consistency, and make growth easier to manage.
When we hire a VA we really want them to stay and grow with us (as that is the most leveraged strategy).
Provide intensive ongoing support to you and your remote team to ensure a long term solution
33 Min |